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3 articles

9 min read
NO Shows

How to reduce no-shows without punishing good clients

No-shows respond to three things before they respond to money: how far ahead the booking was made, whether a reminder arrived, and how fast you moved after a miss. Fees are the fourth lever, and the most expensive one.

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8 min read
NO Shows

Cancellation policy: the 24-hour and 48-hour templates

Copy-ready cancellation wording for both common windows, plus where to put it. We found that on real booking pages the policy has nowhere to live, so businesses paste it into every service description or invent a fee as a bookable service.

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10 min read
NO Shows

How to calculate your no-show rate, and what counts as a no-show

The formula is no-shows divided by appointments whose start time has passed. The definition is the hard part: we read the documentation of eight booking products and found eight different rules for what a no-show is, and one published formula between them.

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