Reviews & Leads

honest feedback to the next booking.

After a completed visit, ask for honest feedback: a happy client can choose a public review, while a concern can move into private recovery work. A new lead enters the same owner-scoped workspace and can continue through qualification to a first booking. Automated outbound review-request messaging is not wired.

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reviews and leads connected to the client journey

One lifecycle for completed visits and new enquiries

Review request
Public review
Private recovery
New lead
Client record
First booking

One lifecycle, with each handoff visible.

Without Reviews & Leads

Feedback arrives without a verified visit behind it.
A lead-form submission disappears into an ad account.
Another client record is created before anyone checks the match.
A service concern gets flattened into a public-rating exercise.

With Reviews & Leads

One completed appointment can accept one verified local review.
Form, campaign and response timing stay in a lead inbox.
A person links or creates the client before making a request.
Public proof and private recovery stay distinct without hiding real reviews.

In practice

Review request after a completed visit

The professional asks for honest feedback after the appointment. This outbound request is currently a manual step, not an automatic Belom message.

Happy client → public review

A client who wants to share the result can leave completed-visit feedback or use the connected public review surface; the real source stays attached.

Unhappy client → private recovery

A concern can move into a private follow-up and recovery task without fabricating, suppressing or rewriting a public rating.

New lead → first booking

A new enquiry enters the lead inbox, is qualified and linked or deliberately added to Client Memory, then becomes a booking request for a real service.

The same lifecycle from feedback or enquiry to action.

Review requests, public proof, private recovery and lead qualification remain distinct steps, each with owner scope and explicit human decisions.

Review request

Ask after real work, not from a cold list

The local review control appears in the signed-in client’s private account only after a completed appointment. A professional can also ask manually through an appropriate connected conversation.

Completed visit
Manual ask
Verified client

Only a completed visit earns the ask

Three rules before a request can be sent.

Eligibility

The visit was completedNot booked, not cancelled — completed and storedThe client is reachableA usable channel with marketing consent where requiredNot asked recentlyOne request per visit, and never twice in a cooldownAna Petrova not askedThe 12 Sep appointment was cancelled — no visit, no request.

Asking somebody who never came is how a rating becomes worthless.

Public proof

Happy clients can leave attributable reviews

Completed-visit feedback stores the verified appointment source, while supported connected providers keep their own review identity and sync state.

Real source
Public review
Provider state

A review with its source attached

Stars are ordinary. The badge under them is not.

Camille Laurent5.0Sofia took her time on the shape and it still looks perfect three weeks later. Booking online took about a minute.AboutGel extensions · 21 Aug · Old TownVerified visit — Belom can point at the appointment

“Verified” is only worth printing if you can say what it means.

Private recovery

A concern becomes follow-up work, not fake praise

A negative connected review can create a private recovery task for the professional to understand what happened, contact the client appropriately and prepare an honest public reply.

Private follow-up
Recovery task
Honest reply

Unhappy feedback stays private

A conversation, not a public argument.

DDaniel Brooks2.0The shape was not what I asked for and I did not want to say anything at the time.Not publishedLow ratings never reach the public profile automatically.Task createdOwner Sofia · due today · call before the next booking

The useful response to an unhappy client is a person, not a reply under a star rating.

Lead to booking

Qualify the enquiry before creating the relationship

Lead-form facts enter the inbox first. A person then links an existing client or creates one deliberately before preparing a service-specific booking request.

Lead inbox
Client match
Booking request

A lead becomes a client and a request

Not “in a CRM” — in the same inbox as everything else.

EEmma ReedMeta lead form · Autumn gel extensions · 2 h ago

MatchedExisting record from 2024OwnerMarco · status contacted

Booking request createdGel extensions · Thu 18 Sep · 18:00 · awaiting approval

One queue for leads, requests and waitlist means nothing is answered twice.

One visible lifecycle

Ask, listen, recover or book.

After the visit

The request starts from completed work

A professional can ask the client for honest feedback after the visit, while the live local review control remains restricted to the client’s own completed appointment.

Automated outbound review-request messaging is not wired
At most one local review can be stored per completed appointment

The review moment

Timing is the whole craft here.

1The visit is completedMarked in the planner, stored on the client record.2The request goes outTwo hours later, on the channel the client actually uses.3The client answersOne tap, in their own language, with the visit named.

Too early and it is presumptuous. Too late and nobody remembers.

Happy client

Public proof keeps its real source

A happy client can choose to submit completed-visit feedback or use a supported connected public review surface. Belom keeps local verification or provider identity attached.

No generated rating or testimonial
Connected review sync remains provider-confirmed

What the verified badge means

Four fields from the appointment itself.

Appointmentapt_9f31 · 21 Aug 2025ServiceGel extensions · 90 minSpecialistSofia Brown · Old TownStatusCompleted

The review is bound to this appointment, not to an email address

A review you cannot trace is a review somebody could have bought.

Unhappy client

Handle the concern in a private follow-up

When feedback needs recovery, the professional can use a private task and client context to understand the problem before deciding on an appropriate public response.

Negative connected reviews can create recovery tasks
The original public review is not silently rewritten or suppressed

What happens after a low rating

A thread with a person on the other end.

DDaniel BrooksThe shape was not what I asked for.I am sorry — I have kept Thursday 11:30 free to reshape it, no charge. Would that work?OutcomeRebooked 18 Sep · task closed by Sofia

Recovery is a conversation, not a status field somebody flips.

New lead

Form, inbox, record, booking request

A lead-form submission enters the inbox with its provenance. A person qualifies it, links or creates the Client Memory record, and prepares the first booking request for a real service.

Ingestion never creates a client record on its own
A linked client and real service are required before conversion

From stranger to first visit

Four steps, and the last one is where it begins.

1The lead arrivesFrom an ad form, a page form or a review reply.2A person owns itOwner and status before anything is promised.3It becomes a booking requestService, time and client attached, in the shared inbox.4The record existsVisits, preferences and rhythm start accumulating.

Most funnels stop caring at step three. That is where the relationship starts.

Live · Plan-dependent

Connected review and lead surfaces keep their gates

Selected accounts can sync an explicitly connected Google Business location and supported lead forms. Entitlement, connection, permissions and provider rollout still decide each write.

Google Business and Meta lead operations remain plan- and rollout-dependent
Unsupported provider replies fail closed

Where reviews and leads come from

Real connection state, not an assumed one.

Belom review requestsSent after completed visits · 38 receivedActiveMeta lead formsConnected account · 12 leads this weekConnectedGoogle BusinessNot connected — reviews there are not counted hereNot connected

A disconnected source says so, instead of quietly reporting zero.

1 review

maximum per completed appointment

Completed only

visit status checked before submission

4 steps

form, inbox, record, booking request

€4.99

Google Business add-on · Studio 15 included

The controls that keep proof credible.

Owner scope

Reviews, leads, clients and requests stay inside one workspace.

One review per visit

Appointment locking and a unique record prevent duplicate proof.

Lead provenance

Keep form, campaign, ad and provider timing attached to the lead.

Consent fields

Preserve captured consent facts separately from CRM decisions.

Assignment and SLA

Show who owns the lead and when a response is overdue.

Client matching

Link an existing record, create one deliberately or dismiss a match.

Booking handoff

Convert a qualified, linked lead into a pending booking request.

Reply reconciliation

Store pending, synced, failed and uncertain provider outcomes.

The Belom platform

Reviews & Leads is just the beginning

Belom keeps the planner, client history and approved communication connected in one place.

Growth & Ads

Lead-form and campaign provenance

Messages

Human follow-up with client context

Client Memory

Link or create after review

Online Booking

Booking path after qualification

Google Business Profile

Profile, review sync and supported replies

What it doesn’t do

No automatic review-request message

The local completed-visit review control is live, but outbound review-request messaging is not currently wired.

No fake or gated public proof

Belom does not invent ratings, suppress an authentic public review or rewrite an unhappy client’s words into praise.

No automatic lead-to-client conversion

A form submission does not silently create a client or booking; a person qualifies, links and hands it off deliberately.

Keep exploring

Growth & Ads

Supported Meta and Google campaigns connected to booking evidence.

Content Calendar

Plan and publish Instagram and Facebook content from one calendar.

Smart Links & QR

Shareable routes from a service or campaign to live booking.

Built around your results

Turn the next completed visit or new enquiry into an honest next step.

Completed-visit reviews are live. Review-request outreach is manual, while connected provider and lead operations remain rollout-dependent.

Open Reviews & Leads See pricing

Every returning client, filled slot and hour saved adds to the value of your subscription.

honest feedback to the next booking.

One lifecycle, with each handoff visible.

Without Reviews & Leads

With Reviews & Leads

In practice

Review request after a completed visit

Happy client → public review

Unhappy client → private recovery

New lead → first booking

The same lifecycle from feedback or enquiry to action.

Ask after real work, not from a cold list

Happy clients can leave attributable reviews

A concern becomes follow-up work, not fake praise

Qualify the enquiry before creating the relationship

Ask, listen, recover or book.

The request starts from completed work

Public proof keeps its real source

Handle the concern in a private follow-up

Form, inbox, record, booking request

Connected review and lead surfaces keep their gates

The controls that keep proof credible.

Owner scope

One review per visit

Lead provenance

Consent fields

Assignment and SLA

Client matching

Booking handoff

Reply reconciliation

Reviews & Leads is just the beginning

Growth & Ads

Messages

Client Memory

Online Booking

Google Business Profile

What it doesn’t do

No automatic review-request message

No fake or gated public proof

No automatic lead-to-client conversion

Related products

Growth & Ads

Content Calendar

Smart Links & QR

Turn the next completed visit or new enquiry into an honest next step.