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Belom blog17 articles · Updated
Practical thinking for the work between visits.
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Clear guides on turning attention into bookings, keeping client context useful and making the next visit easier to earn.
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17 articles
10 min read
Waitlist
How to fill a last-minute cancellation: a fifteen-minute playbook
What to do in the first fifteen minutes after a slot opens: free it properly, filter the waitlist instead of broadcasting, send offers in sequence, and let the first confirmation win.
10 min read
NO Shows
How to calculate your no-show rate, and what counts as a no-show
The formula is no-shows divided by appointments whose start time has passed. The definition is the hard part: we read the documentation of eight booking products and found eight different rules for what a no-show is, and one published formula between them.
10 min read
Booking Page
Multilingual booking page in Estonia: Estonian, English or Russian?
How to choose a default language for your booking page, what to translate and what to leave alone, and why service names are the part most people get wrong.
11 min read
Booking Page
What your booking page should show when there are no free times
A full calendar is where most bookings quietly die. What to show instead: the next real date, a waitlist that stores preferences, and a clear promise about what happens when a slot opens.
11 min read
Metrics
Rebooking rate vs client retention: the formulas and why the numbers never match
The two metrics answer different questions, and neither has a standard industry window. How to define both, which visits to exclude, and why two identical businesses report different results.
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